There is No Moral Compass...
Yet Many Businesses Find The Way To Do The Right Thing
85% of North Americans said they prefer doing business with companies that are Accredited by the Better Business Bureau. Your customers are smarter than ever. They do their homework before they make a purchase. And in a recent Gallup survey, they made it clear that they prefer companies that belong to the BBB.
Why? Because they know they can trust a BBB Accredited Business. The BBB works to combat consumer fraud and to maintain ethical practices in the advertising and selling of products and services. Only business that meet BBB standards, follow the highest principles of business ethics and practice self-regulation will be accepted. BBB Accreditation tells your corporate and individual customers they can depend on you, and that gives you a valuable edge.
Becoming BBB Accredited may be one of the best decisions you will ever make for your business. Click here to learn more about joining the BBB.
If a business has been accredited by the BBB, it means BBB has determined that the business meets accreditation standards which include a commitment to make a good faith effort to resolve any consumer complaints. BBB accredited businesses pay a fee for accreditation review/monitoring and for support of BBB services to the public.
BBB Code of Business Practices represents standards for business accreditation by BBB. Businesses based in the United States and Canada that meet these standards and complete all application procedures will be accredited by BBB. The Code is built on the BBB Standards for Trust, eight principles that summarize important elements of creating and maintaining trust in business.
BBB accreditation does not mean that the business’ products or services have been evaluated or endorsed by BBB, or that BBB has made a determination as to the business’ product quality or competency in performing services.
Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation.