Roanoke, VA (November 26, 2013) If the thought of charging into stores this weekend alongside 97 million cranky, tired, and frantic shoppers makes you anxious… you’re probably pretty normal. Thankfully there is an alternative to the madness: Small Business Saturday.
For the fourth year in a row, Better Business Bureau is supporting Small Business Saturday and urging consumers to support the small businesses in their communities on November 30th, the Saturday after Thanksgiving. Small Business Saturday is a day dedicated to supporting small businesses on the busiest shopping weekend of the year. Sandwiched between "Black Friday" and "Cyber Monday," Small Business Saturday is a way for consumers to support the small businesses they love, and perhaps discover some new ones as well.
Small businesses are the cornerstone of any community, creating jobs, spurring local economic growth, and giving back to society. In recent years, small businesses have been overshadowed by the holiday hype of “Black Friday” and “Cyber Monday,” which tend to emphasis major retailers.
2012 was an extremely successful year for Small Business Saturday. Consumer awareness reached a reported 67% and an estimated $5.5 billion was spent at small, independently owned retailers, according to American Express OPEN, which launched SBS. Since Small Business Saturday was born in 2010 and officially recognized by the U.S. Senate in 2011.
With your support, Small Business Saturday could be even more successful this year. Get involved by helping your community prepare, promoting your local businesses, and encouraging your friends and family to “Shop Small.” And don’t forget to go out and shop at your local businesses on November 30th! The more businesses and shoppers that get involved, the bigger and more beneficial the day will be for local communities.
Businesses can take advantage of free tools offered online at facebook.com/SmallBusinessSaturday: free signage, free ads on Twitter, and helpful ideas and strategies to help grow your business.
For more information on Small Business Saturday, visit smallbusinesssaturday.com
For BBB Business Reviews on millions of businesses – large and small – and for more consumer information you can trust, visit bbb.org
For more advice on smart shopping, please visit www.bbb.org or contact the BBB Serving Western VA at (540) 342-3455 or (800) 533-5501.
The BBB is a nonprofit, business-supported organization that sets and upholds high standards for fair and honest business behavior. The BBB provides objective advice, free BBB Business Reviews on more than 4 million companies, 11,000 charity reviews, dispute resolution service, alerts and educational information on topics affecting marketplace trust. Please visit www.bbb.org for more information. Follow us on Twitter at twitter.com/BBB_WesternVA